Genesis Bikes – Rebrand
Project in collaboration with Owen Phillips. We were invited to pitch to rebrand mid/high-end mountain and road bike company. Overall feel to focus on high quality design and performance and avoid 'extreme sport.' We created a logo based on typeface Futura, for its geometric lines and circular 'O's, to echo the clean lines of the bike frame and wheels. The triangle represents the structure of the frame design and references mountains.
Campaign included concepts for logo, bike decals (a unique identity for each model), catalogue, POS, exhibition stand, website, print advertising and recommendations for collaborations and events.
